Select Page

Some Kinds of Change Are Very Good: APSE is Rebranding

Put simply, a “brand” is an organization’s public persona. It is everything the public thinks it knows about your organization. This means that any organization that wants to effectively communicate its essence to relevant audiences needs to think carefully about brand identity: how the public perceives all of the components of its brand (name, logo, taglines).

The Perfect Storm of Opportunity

by Allison Wohl, APSE Executive Director

One of the many reasons that I wanted to join the APSE national team just over a year ago is that I realized that there were a number of distinct and strong movements that were developing that seemed to be converging at a national level. A perfect storm of opportunity to fully achieve competitive integrated employment was clearly on the horizon.