Put simply, a “brand” is an organization’s public persona. It is everything the public thinks it knows about your organization. This means that any organization that wants to effectively communicate its essence to relevant audiences needs to think carefully about brand identity: how the public perceives all of the components of its brand (name, logo, taglines).
by Allison Wohl, APSE Executive Director
One of the many reasons that I wanted to join the APSE national team just over a year ago is that I realized that there were a number of distinct and strong movements that were developing that seemed to be converging at a national level. A perfect storm of opportunity to fully achieve competitive integrated employment was clearly on the horizon.
by Allison Wohl, APSE Executive Director
“Progress,” Secretary of Labor Tom Perez is fond of saying, “does not roll in on the wheels of inevitability.” This is certainly true when we talk about employment for Americans with disabilities. It would seem to be inevitable that in 2015, with so many movements demanding economic equality and social inclusion for groups that have been left out of the mainstream, people with disabilities would be part of that tide lifting all boats. But why has it taken so long to get to this point, when the outcome data and government dollars for supported employment were available 20 years ago?