Since you took the time to share such useful information with us, we wanted to let you know what we are doing with it and how your opinion will shape the APSE of the future. There is so much that we could say, but what follows is more of a snapshot.
While we certainly want to raise awareness and celebrate the strides we’ve made on the Employment First front, we also think it’s important to keep things in perspective.
Put simply, a “brand” is an organization’s public persona. It is everything the public thinks it knows about your organization. This means that any organization that wants to effectively communicate its essence to relevant audiences needs to think carefully about brand identity: how the public perceives all of the components of its brand (name, logo, taglines).
by Allison Wohl, APSE Executive Director
One of the many reasons that I wanted to join the APSE national team just over a year ago is that I realized that there were a number of distinct and strong movements that were developing that seemed to be converging at a national level. A perfect storm of opportunity to fully achieve competitive integrated employment was clearly on the horizon.