Awareness is Good, Action is Better: APSE’s Approach to National Disability Employment Awareness Month
While we certainly want to raise awareness and celebrate the strides we’ve made on the Employment First front, we also think it’s important to keep things in perspective.
Put simply, a “brand” is an organization’s public persona. It is everything the public thinks it knows about your organization. This means that any organization that wants to effectively communicate its essence to relevant audiences needs to think carefully about brand identity: how the public perceives all of the components of its brand (name, logo, taglines).